Effective Date: July 1, 2025
At 72interactive, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and share your information when you interact with our website or services. By accessing or using our site, you agree to the practices outlined below.
Who We Are
72interactive is an eCommerce consulting and generative AI company headquartered in New Delhi, India. We specialize in helping brands grow through digital strategy, automation, and AI solutions.
- Company Name: 72interactive
- Location: D7 Vivek Vihar, Phase 1, Delhi – 110095, India
- Website: https://www.72interactive.com
Information We Collect
We collect information to provide services effectively and enhance your experience. This includes data that helps us identify you or understand how you use our website.
Personal Information may include:
- Full name
- Email address
- Phone number
- Company name and designation
- Billing or shipping address
- Any details you submit via forms or direct communication
Non-Personal Information may include:
- IP address and device type
- Browser details and screen resolution
- Pages visited and time spent
- Referral sources and click behavior
- Cookies and usage statistics
How We Collect Your Information
We collect your data through direct interactions and automated technologies. This ensures we respond to your needs accurately and deliver personalized experiences.
Information is collected through:
- Website forms (contact, newsletter, quote request)
- Email or phone conversations
- Service sign-ups and client onboarding
- Cookies, tracking pixels, and analytics tools
- Site usage behavior
How We Use Your Information
Your data is used to fulfill requests, deliver services, and improve our operations. We take care to use your information responsibly and only for relevant purposes.
We use your information to:
- Respond to inquiries and provide requested services
- Deliver eCommerce and AI-related consulting
- Send service updates, newsletters, and promotional emails
- Analyze site usage for performance improvements
- Process transactions and generate invoices
- Fulfill legal or compliance obligations
Sharing and Disclosure of Information
We do not sell your personal information. It is only shared with trusted parties where necessary to deliver services or meet legal requirements.
We may share your data with:
- Our internal teams for project execution
- Trusted third-party service providers (e.g., hosting, email, payment processors)
- Regulatory or legal authorities when required
- Partners or affiliates only with your consent
- Technical vendors for infrastructure support
Use of Cookies and Tracking Technologies
Cookies and similar tools help us enhance your browsing experience. They allow us to remember your preferences and analyze usage patterns.
We use cookies for:
- Personalizing your website experience
- Understanding user behavior and traffic flow
- Tracking ad performance and retargeting
- Identifying technical issues and optimizing content
- Measuring site engagement metrics
How We Store and Protect Your Data
We store your data on secure servers with strict access controls. Safeguarding your information is a priority, and we apply industry-standard protection measures.
Our security practices include:
- SSL encryption for data transmission
- Firewalls and anti-malware software
- Password-protected systems and role-based access
- Regular system backups
- Restricted access to sensitive data
Data Retention Policy
We retain your data only as long as necessary for business, legal, or operational reasons. Once no longer needed, your information is safely deleted or anonymized.
Data is retained:
- While you are actively using our services
- To comply with tax, regulatory, or contractual obligations
- Until you request deletion (when applicable)
- For analytics or archival purposes (in anonymized form)
Your Rights and Choices
You have the right to access, correct, or delete your personal data. You can also choose how you wish to be contacted by us.
You may:
- Request a copy of your data stored with us
- Update or correct inaccurate personal details
- Request deletion or restriction of your information
- Unsubscribe from promotional emails
- Contact us to raise a privacy concern or complaint
Children’s Privacy
We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe your child has provided us data, please notify us.
In such cases:
- Contact us immediately
- We will investigate and delete the data if necessary
Third-Party Links and Services
Our site may include links to third-party websites or services. These platforms operate under their own privacy policies, and we are not responsible for their practices.
Please be aware:
- Review third-party policies before use
- We do not control their content or data handling
- Your interactions are at your own discretion
Policy Updates and Notifications
We may update this Privacy Policy periodically to reflect changes in our practices or regulations. Any updates will be published on this page with the latest effective date.
You should:
- Check this page for updates regularly
- Review any major changes when notified
- Contact us with questions regarding updates
Contact and Grievance Redressal
For questions, requests, or complaints regarding your data or this policy, please reach out to our Grievance Officer using the contact details below.
Contact Information:
Grievance Officer
72interactive
D7 Vivek Vihar, Phase 1, Delhi – 110095, India
Email: privacy@72interactive.com
Phone: +91-9811122212
Business Hours: Monday to Friday, 10 AM – 6 PM IST
Governing Law
This Privacy Policy is governed by Indian law, including the Information Technology Act, 2000 and any applicable data protection rules. Disputes will be handled under the jurisdiction of courts in Delhi, India.